Adidas is currently engaged in a global push to reduce its carbon footprint, and one of the more interesting ways the brand has approached the issue is to be hyper-local. The new AM4 program underscores the brand's abilities at the SpeedFactories, which are manufacturing centers that operate in each of the global markets. In 2018, Adidas has toured around to major cities releasing local versions of a new BOOST runner calibrated for the aesthetics of each city. The shoes may not be the most aesthetically appealing pairs, but they promise a new future of manufacturing and that's huge.
The Yeezy brand has taken a status hit this year, with a dizzying amount of releases in super high volumes, fronted by Kanye—who has become an embattled figure in his own right. But in terms of aesthetics, the Mauve Yeezy Boost 700 represents a high watermark in design. The right tones of deep purple are on grand display thanks to the textural variations of leather and suede, and get just the right break from two hits of neon green. If you can separate style from politics, these are the best sneakers from Kanye and Adidas in years.
You'll want boots that last all season, keeping your stride comfortable and easy while standing up to the rigors of the pavement and the trail alike. Materials can make a huge difference in everyday wear. Leather is prized for its durability and elegant appearance while suede is soft, comfortable and is also relatively tough. Explore women's boots, plus even more types of fashionable footwear in our shoe department!
When Ronnie Fieg and Kith go big, they go big. The latest collaboration with New Balance featured an astounding six different pairs, each one with a third collaborator: United Arrows & Sons or Nonnative, brands that created some of Fieg’s own favorite New Balance collabs. The shoes are well-developed—starting with the originals as inspiration, the shoes use grays and tans as base tones and build on them with purple, pink, bright blue, and brown. The 997 acts as the base for half the shoes, but the other half is a new mashup of retro styling with more contemporary tooling. There’s a ton to choose from in this collection to meet any taste.
Adidas's Handball Top is a real throwback and a true example of how great shoes were in the 1980s. Once basketball and running took over sneaker trends, soles got pretty boring. If a company wasn't trying to inject as much air as possible into the sneaker, they were just creating waves of EVA and rubber. The sole on these relatively understated kicks have vertical ridges that would be unexpected in 2018, while the upper is old school without feeling tired. The Oyster Holdings collaboration utilized muted tones for sneakers that make a statement but don't scream.
Nike’s Air Max line is a staple in the industry and it grows each year as the family expands. Some silhouettes stick around, like the Air Max 90, while others from more recent years fall away. This year, the brand introduced the Air Max 270. It was so named for the 270-degree air bubble at the heel, a design that seems poised to stand the test of time. One of the first releases of the sneaker was this Black Pack that employed black uppers as the neutral counter to a bevy of bright colors on the bubble. After all, that bubble is the heart of the sneaker. This pack is still the best usage of the silhouette to introduce it to the world, and these will be considered classics for the 270's archive.
2018 was an intense year for sneakers. We started the year heavy on the chunky soles and dad shoe trend, and, as the year wraps up, we're getting more into personalized pairs. White sneakers are appearing across every market, acting as canvases for amateur creatives to leave a personal touch on their kicks. Meanwhile, brands have also been focused on blending the past and the future; you’ll find this list is populated with shoes that draw inspiration or elements from the '80s and '90s, but play with them in very contemporary ways. And while technology used to be about running away from the past, the sneakers in 2018 show us that we can use it as a launching pad. This is our list of the best sneakers of 2018.